Let’s see how well you know your company’s mission statement. How often do you do the following?

Never, Sometimes, Most of the Time, or All of the Time?

1. Rattle it off to your friends at parties?
2. Teach it to your children before they go to bed?
3. Confess to your priest when you forget to think about it throughout the day?
4. Reflect upon it before making a major life decision?
5. Provide it as collateral to auto loan lenders?
6. Keep a copy of it in your home safe in case you get into an accident and have amnesia?

If you didn’t answer at least four of these with All of the Time, you may want to brush up.